Pepsi – $1.000.000
The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package.
Australia and New Zealand Banking Group – $15.000.000
New Zealand Banking Group logo was redesigned in 2009.
Accenture – $100.000.000
The new Accenture logo was designed by Landor Associates in 2000.
BBC – $1.800.000
The BBC logo was redesigned in 1997.
British Petrol (BP) – $211.000.000
The BP logo was redesigned in 2008.
Enron – $33.000
The Enron logo was designed by the famous Paul Rand in the 1990s.
Glasgow 2014 Games – $95.000
The Glasgow 2014 Games logo was designed by Marque Agency and this price only includes the logo design.
Google – $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google’s founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.
Coca-Cola – $0
The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
London 2012 Olympics – $625.000
The 2012 Olympics logo was designed by Wolff Ollins in 2007.
City of Melbourne – $625.000
The City of Melbourne logo was designed by Landor Associates in 2009.
NeXT – $100.000
The NeXT logo was designed by Paul Rand for Steve Jobs in 1986.
Nike – $35
The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.
Twitter – $15
The Twitter logo was designed by Simon Oxley in 2009.