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You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!” These institutions are seizing upon the power to predict whether you’re going to click, buy, lie, or die.
So writes Eric Siegel in his book “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die” (http://goo.gl/pMLMw). Siegel, a former professor at Columbia University, shows how predictive analytics is “powered by the world’s most potent, booming unnatural resource: data.”