Technology

Tesla tiny house goes on tour in a brilliant new marketing campaign

Tesla tiny house goes on tour in a brilliant new marketing campaign

How do you make a sexy story out of clean energy? You humanize your solar energy brand by incorporating it into a home and taking that home on a road trip. Brilliant. After all, we can all relate to a home. Even if it is tiny. Tesla, Elon Musk’s clean energy company,...

Tesla tiny house goes on tour in a brilliant new marketing campaign

How do you make a sexy story out of clean energy? You humanize your solar energy brand by incorporating it into a home and taking that home on a road trip. Brilliant. After all, we can all relate to a home. Even if it is tiny. Tesla, Elon Musk’s clean energy company,...

A real-life, all-electric flying car just took off

The age of technology is really hard on regulators. They have to figure out how to incorporate internet-of-things to make smart cities a reality; how to provide sustainable clean energy; where AI fits into all this and they have transport challenges. If it isn’t...

Would You Buy a Car That’s Programmed to Kill You?

As machines become increasingly autonomous by which I mean they can sense their environment and they can make decisions about what to do or what not to do. Of course it’s based on the programming and their experience. But we don’t have as direct control over what they do as we do today with the kinds of technology that we have.